In present day, marketing done through usage of internet is very popular. Email marketing is one of the kinds of internet marketing. It is sending a commercial message directly to a group of people using email.
It usually involves using email facility to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. The concept is used to refer to sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, It encourages customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and adding advertisements to email messages sent by other companies to their customers.
Email marketing carries the benefit of allowing marketers to immediately identify returns to investment and therefore measure and improve efficiency. It allows marketers to see feedback from users in real time, and to monitor how effective their campaign is in achieving market penetration and helps to reveals how wide or narrow a communication channel is.
Email marketing can be carried out through different types of emails:
- Transactional emails: In this type of marketing,emails are sent based on a customer’s transactions with a company.
- Direct emails:Direct email or interruption based marketing involves sending an email solely to communicate a promotional message
- Mobile email marketing: Mobile phones and tablets are targeted in this type of marketing.
.Advantages of Email marketing:
- Email provides a cost-effective method to test different marketing content, including visual creative, marketing copy and multimedia assets.
- Email marketing is cheaper and faster when compared to traditional mail.
- The return on investment is found to be high by using email marketing.
- Businesses and organizations who send a high volume of emails, utilize an ESP (email service provider) to send, track and utilize information garnered from behaviors related to these emails.
- Email marketing is actually helps in increasing the sale because of its reach to each and every person on this planet.
Disadvantages of Email Marketing: The Email users may just ignore the advertisements,or offers sent to them. There is no guarantee that the user will respond very positively. The spam facility is used by the users to avoid such advertisement mails.
It is very important for any business owner to build a continually growing prospect/client email list for any email marketing. There are many companies which help in this matter. One such company is Cleverpanda Marketing Ltd.
Cleverpanda Marketing Ltd. makes it easy to send customizable appointment reminders, confirmations, thank you notes, newsletters, and holiday greetings to your customer base.
At Cleverpanda,they stop at nothing to make the customer happy. I would suggest this company to everyone as they are very dedicated, helpful, and creative in the field of email marketing.
A call from you and the Marketing Consultants are available for your service.
Their contact address is mentioned below:
86-90 Paul Street,
Phone No. 0333 006 2297