Facebook is a social media which connects various people. A decision to promote products by Facebook advertising is the best idea. You can promote your products by giving important messages related to products using Facebook advertising. People will at least see the ads as Facebook is the only website which is most frequently visited site. The more likes you get, the more your product is advertised. Once you get the required number of likes, you can install your application through Facebook. People visiting the Facebook site will definitely visit your application to know more about your product.
By using Facebook advertising, Brand or product awareness can be created by giving creative ads. Basic point to be considered is that you have to decide the right people who has to get the information regarding the brand or the product.Target ads by country, state, post code, or even the area around your business. The customers your business serves are on Facebook. Choose the audiences that should see your ads by age, gender, interests—and even the languages they speak. Reach the people who like your Page or your app—and reach their friends, too. It’s an easy way to find even more people who may be interested in your business. Creation of ad is not sufficient. High quality leads have to be collected. Facebook page helps you in the following ways:
- Facebook Page gives your business an online presence and a way to engage people who
like your business.
- Lead ads make it easy to for people to request more information from your company, and are available in multiple creative formats, like video and carousel.
Merits of Facebook advertising:
· Facebook has lots of users. Ads are cheaper and longer, compared to other marketing techniques.
· In Facebook, you can know and watch most of your friends’ activity with the help of the newsfeed. If someone clicks your ad, liked it, and commented about that, it will appear in their friends’ newsfeed. So it is like exposing your ads double.
Demerits of Facebook Ads:
o People on Facebook are busy with their own stuff: communicating with friends, looking at pictures and videos, and updating their own profile. Sometimes, ads are being snubbed by the busy users most especially if the ads are dull and plain. So if you are planning to put ads on Facebook, it requires a lot of creativity.
o As Facebook is a very frequently used website, negative comments spread very easily.
o Maintaining Facebook ads and pages need a lot of time, resources, and energy. Earning likes and followers cannot happen overnight so you need to do a lot of promotion.
Time is very precious. Instead of wasting time, I would suggest you to hire a good advertisement campaigner. There are many players in this field. One such company is Cleverpanda Marketing Ltd.
At Cleverpanda Marketing Ltd., they have the formula and strategies to create you irresistible Facebook ad campaigns that bring you customers. At Cleverpanda, they stop at nothing to make the customer happy. I would suggest this company to everyone as their creativity has no boundaries which is a plus point required in Facebook advertising. Their contact address is mentioned below:
86-90 Paul Street,
Phone No. 0333 006 2297